We think the best design is invisible — users get what they came for and barely notice the interface. To get there takes research, prototyping, testing, iteration, and the discipline to remove things until only the essentials remain.
Every design decision should be defensible. We don't argue from taste — we argue from data, user interviews, and tests we can re-run.
Figma, FigJam, Maze, Hotjar, Mixpanel, Amplitude, Lookback. But the tool is the smallest part of the job — most of the value is in the asking and the watching.
Our designers come from product backgrounds, not graphic design — they know how to work with engineering, not just hand over PNGs.
A condensed double-diamond — adapted for the realities of agile software teams.
User interviews, analytics review, competitive teardown, JTBD framing.
IA, flows, low-fi wireframes, hi-fi mockups — at the right fidelity for the question being asked.
Prototype testing with real users — fix what fails before it hits a sprint backlog.
Engineering hand-off, design QA, post-launch measurement against KPIs we set in phase 1.